Designtech Studio : Web Design, Website Development, Search Engine Optimization, SEO, Content Management System, CMS, Web Hosting, eCommerce, Internet Marketing, Email Marketing, Adobe Business Catalyst Partner

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Website Platform | Full Feature List

To find out what's all included in our Website Platform, view our list of features below:

List of Benefits


Website Features

Main Features of our Hosting & Content Management Systems

  • Use our visual editing tool to edit your web pages on the fly
  • Integrated customer database that grows as customers enquire or interact with your website
  • Make any type of content secure and accessible by membership
  • Share and syndicate any type of content using RSS
  • Build communities using forums, blogs and collect customer comments on any type of content
  • SEO (Search Engine Optimization) integration into Google, Yahoo and Windows Live
  • Sophisticated reporting to keep track of activities on your website

Publish any type of Content

  • Announcements, FAQs, Literature
  • Make any type of content secure
  • Share and syndicate any type of content using RSS
  • Create micro-communities by allowing customers to comment on any type of content

Integrated Customer Database

  • Grow your customer databased every time your customers enquire or interact with your website
  • Keep a history of all past customer enquiries
  • Allow customers to view their past enquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business

Manage your Website and Web Pages

  • Use our site-walk-through tool to edit your website on the fly
  • Use a Microsoft Word like WYSIWYG editor to edit web pages
  • Make web pages secure
  • Automatically creates a working copy of web page until you publish

RSS

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc.
  • Reports on RSS usage and items selected from within our reporting

Secure "Member Only" Areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
  • Manage your customers' access to any secure area
  • Set expiry date for customer access to any secure area
  • Easily email login details to every customer in a secure area
  • Report on customer logins to each secure area

Website Reporting

  • Comprehensive reporting
  • Geo-location reporting
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your site has been indexed and more
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Web Form Builder

  • Build customer enquiry web forms without any programming
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every enquiry in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules
  • Be notified via email and/or SMS
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Upload files within web forms
  • Real-time credit card processing within web forms, e.g. process donations
  • Refer-a-friend functionality within web forms
  • Image Verification to stop spam submissions by bots
  • Subscribe to one or more campaign lists within web form
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Customize auto responder email sent to customers after they make an enquiry

Build Communities with Forums

  • Unlimited number of forums
  • Customers can subscribe to any thread and be notified when new posts are added
  • Secure forums
  • Set release and expiry date on your forms
  • Reporting on forum usage
  • Easy to use administrative interface for managing threads and posts

Amplify your voice with a Blog

  • Full blogging platform
  • Customers can leave comments on any blog post
  • Approve all incoming trackbacks
  • Trackbacks to any other blog
  • Permalink
  • Set release dates for blog entries
  • Tagging and Tag cloud module
  • Blog calendar module
  • Recent blog post module
  • Blog post by month module
  • Report on blog post readership
  • Integrated RSS channel for each blog
  • Secure blogs

Photo Galleries

  • Unlimited photo galleries
  • Add a description to any photo

Ad Rotators

  • Unlimited ad rotators
  • Rotate images, HTML snippets or Flash objects
  • Report on number of impressions, click-thrus for any period

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eCommerce Features

Main Features of eCommerce

  • Sell real products or e-Products (audio files, etc.)
  • Give individualized discounts to any customer for any catalogue
  • Integrated customer database that grows as customers buy or interact with your online shop
  • Inventory Control
  • Cross and upsell features
  • Multi-currency support
  • Sell Gift Vouchers
  • SEO integration into Google, Yahoo and Windows Live

Integrated Customer Database

  • Keep a history of all past customer purchases
  • Give loyal customers individualized discounts
  • Apply a different discount for every catalogue and every customer
  • Allow customers to view their past orders and even redownload any e-Products previously purchases via secure "member only" areas
  • Setup reoccurring orders and payments
  • Customize and extend the Customer Database to suit your business

Catalogues & Products

  • Setup an unlimited number of Catalogues & Products
  • Set Release and Expiry on any Catalogue or Product
  • Sell e-Products. Limit how many times and where they can be downloaded from
  • Set product weight / volume for any product to control the shipping options that are displayed
  • In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails
  • Use Buy and/or Get-a-Quote option for checkout
  • Make any catalogue secure
  • Selectively hide prices. For any catalogue hide product prices on the public site and display for existing customers
  • Configure the order in which catalogues or products are ordered (put popular products first)
  • Put any product On Sale. This crosses out the products retail price. (For example, "was $199 now only $99")
  • Collect customer comments on any product

Easier management of your Online Shop

  • For faster management use Import feature to manage your entire online shop including products, pricing, catalogues, grouping, inventory control and more from a single Excel file
  • Export your entire product catalogue in one click. Make changes and re-import
  • Or use web-based interface to manage your online shop

eCommerce Reporting

  • Sophisticated e-commerce reporting framework
  • Sophisticated customer reporting framework
  • Track sales and payments
  • Track abandon rates and where customers abandon in online shop
  • Report on top Catalogues and Products. By amount or quantity sold
  • Report on Shipping Options and popularity
  • Report on Discount Codes and redemption
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Geo-location reporting
  • Track usage for any catalogue or product on an aggregate basis
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Customize your Online Shop

  • Limitless customizability of the online shop and the checkout process
  • Limitless customizability of invoice/quotes emailed to customers

Inventory Control & Drop Shipping

  • Complete inventory control. Optionally hide products from shop if out of stock
  • Allow any out-of-stock product to be pre-ordered
  • Set re-order threshold and be notified when product stock level falls below a certain quantity
  • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders

Multi-Currency Support

  • Sell global, act local with multi-currency support
  • Set prices for products in any currency
  • Setup shipping options for various countries
  • Setup tax codes for various countries
  • Support for many payment gateways throughout the world

Upsell, Cross sell and Product Grouping

  • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
  • Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit.
  • Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product
  • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender

Affiliate Programs

  • Setup any number of Affiliate Programs
  • Report across an Affiliate Program or measure an individual affiliate's performance
  • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), enquiries made etc.
  • Easily email Affiliate Program details to subscribers of an Affiliate Program

Gift Vouchers

  • Create any number of Gift Vouchers with any dollar value
  • Gift Vouchers can be redeemed to buy products in your online shop

Payment Gateways

  • Integrated with popular payment gateways throughout the world
  • Offer COD / Check options at checkout
  • Offer PayPal as a separate payment gateway
  • Integrated with World Pay for a wide range of currency support
  • Google Checkout
  • Use Process Offline and process payment using existing POS system

Discount Codes

  • Create any number of discount codes
  • Set your own discount rates
  • Set release and expiry of discount codes

Shipping Options

  • Setup any number of shipping options for different countries
  • Set minimum and maximum weight and volume restrictions for any shipping option
  • Apply your tax code/rate to any shipping option
  • Integrated with USPS, FedEx and Australia Post for real-time shipping charge calculation

Tax Codes

  • Create any number of tax codes and rates for any country that you operate
  • If in USA, automatically apply relevant state tax rate at checkout to products and shipping charges
  • Apply tax codes easily to products and shipping charges

XML Feeds

  • XML feed of all products to use with 3rd party affiliate network such as ClixGalore

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Marketing Features / SEO

Search Engine Marketing

  • Keyword Development
  • Organic Search Engine Optimization
  • Pay Per Click Campaigns
  • Link Building Campaigns

Online Marketing

  • Email Campaigns
  • Affiliate Campaigns

Web Analytics Testing

  • Implementation of Google Analytics
  • Website Improvement Analysis
  • A/B and Multivariate Landing Page Testing

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Email Marketing Features

Main Features of Email Marketing

  • Email campaign templates set up
  • One-off and loyalty based campaigns
  • For the first time go beyond open rates and bounces reporting and see what actions customer take
  • Integrated customer database that grows as customers subscribe or interact with your website
  • Use the Customer Report Generator to dice and slice your customer database for better targeting and results
  • Systems to increase email deliverability and reducing spam

Email Marketing

  • Send One-Off Emails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Emails (HTML emails contain text version also)
  • Send a campaign to any customer group or your entire customer database
  • Preview your campaigns by emailing it to yourself or any one else before finalizing

Integrated Customer Database

  • Grow your customer databased every time your customers subscribe or interact with your website
  • Centrally manage your customer's campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Customize and extend the Customer Database to suit your business

Lists/Database

  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to dice and slice your customer database
  • Allow customers to subscribe to your newsletters
  • Customized landing page for customers to see after they subscribe
  • Customized auto responder email sent to new subscribers after they subscribe
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

  • Track Open Rate of HTML emails
  • Track Links clicked and most popular links
  • For the first time track customer Actions (e.g. customer made a purchase, customer made an enquiry, etc.)
  • Track bounce rates
  • Track customer unsubscriptions from your campaigns
  • Sophisticated customer reporting
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

  • Double Opt-In mechanism
  • Unsubscribe link on all newsletters
  • From email address verification

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Lead Management Features

Main Features of Lead Management

  • Build any number of customer enquiry web form without any programming
  • Use customizable business workflows to setup notifications via email or SMS when customers enquire
  • Use the Customer Report Generator to dice and slice your customer database

Integrated Customer Database

  • Grow your customer databased every time your customers enquire or interact with your website
  • Keep a history of all past customer enquiries
  • Allow customers to view their past enquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business

Lead Management Reporting

  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

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Administrative & Reporting Features

Bookings

  • Allow customers to book into events
  • Automatically manage capacity
  • Remind attendees of upcoming events
  • Collect payments with bookings
  • Customized landing page for customers to see after booking
  • Customized auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports

POP Email

  • POP3 email. Use with Outlook, Thunderbird or any other popular email program
  • Web mail interface
  • Unlimited Aliases for each mailbox
  • Catch-all address
  • Out of Office Auto Responder
  • Mail Forwarding

SEO

  • Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes every catalogues and products for eCommerce solution
  • Search Engine Friendly URLs. Catalogue and product names used in URLs to maximize search engine friendliness for eCommerce solution clients

Administrative Tools

  • Easily add and manage content and data on your website
  • Customize and extend the Customer Database to suit your business

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