Designtech Studio : Web Design, Website Development, Search Engine Optimization, SEO, Content Management System, CMS, Web Hosting, eCommerce, Internet Marketing, Email Marketing, Adobe Business Catalyst Partner

Main Features of our Hosting & Content Management Systems

• Use our visual editing tool to edit your web pages on the fly
• Integrated customer database that grows as customers enquire or interact with your website
• Make any type of content secure and accessible by membership
• Share and syndicate any type of content using RSS
• Build communities using forums, blogs and collect customer comments on any type of content
• SEO (Search Engine Optimization) integration into Google, Yahoo and Windows Live
• Sophisticated reporting to keep track of activities on your website

Publish any type of Content

• Announcements, FAQs, Literature
• Make any type of content secure
• Share and syndicate any type of content using RSS
• Create micro-communities by allowing customers to comment on any type of content

Integrated Customer Database

• Grow your customer databased every time your customers enquire or interact with your website
• Keep a history of all past customer enquiries
• Allow customers to view their past enquiries via secure "member only" areas
• Allow customers to keep their details updated via secure "member only" areas
• View on a per customer basis details on every action they've taken on your site
• Customize and extend the Customer Database to suit your business

Manage your Website and Web Pages

• Use our site-walk-through tool to edit your website on the fly
• Use a Microsoft Word like WYSIWYG editor to edit web pages
• Make web pages secure
• Automatically creates a working copy of web page until you publish

RSS

• Create an unlimited number of RSS channels
• Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc.
• Reports on RSS usage and items selected from within our reporting

Secure "Member Only" Areas

• Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
• Manage your customers' access to any secure area
• Set expiry date for customer access to any secure area
• Easily email login details to every customer in a secure area
• Report on customer logins to each secure area

Website Reporting

• Comprehensive reporting
• Geo-location reporting
• Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
• Detailed reporting on every type of content
• Search engine reporting, e.g. search phrases, when your site has been indexed and more
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Web Form Builder

• Build customer enquiry web forms without any programming
• Add any number of custom fields to your web form to suit your business
• Automatically captures and populates every enquiry in your customer database
• Use built-in business workflow framework to automate follow-up, set reminders and escalation rules
• Be notified via email and/or SMS
• Report on web form submissions including custom fields and easily export to Microsoft Excel
• Upload files within web forms
• Real-time credit card processing within web forms, e.g. process donations
• Refer-a-friend functionality within web forms
• Image Verification to stop spam submissions by bots
• Subscribe to one or more campaign lists within web form
• Automatically subscribe customer to a Secure Zone upon submission of a web form
• Customize auto responder email sent to customers after they make an enquiry

Build Communities with Forums

• Unlimited number of forums
• Customers can subscribe to any thread and be notified when new posts are added
• Secure forums
• Set release and expiry date on your forms
• Reporting on forum usage
• Easy to use administrative interface for managing threads and posts

Amplify your voice with a Blog

• Full blogging platform
• Customers can leave comments on any blog post
• Approve all incoming trackbacks
• Trackbacks to any other blog
• Permalink
• Set release dates for blog entries
• Tagging and Tag cloud module
• Blog calendar module
• Recent blog post module
• Blog post by month module
• Report on blog post readership
• Integrated RSS channel for each blog
• Secure blogs

Photo Galleries

• Unlimited photo galleries
• Add a description to any photo

Ad Rotators

• Unlimited ad rotators
• Rotate images, HTML snippets or Flash objects
• Report on number of impressions, click-thrus for any period

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Main Features of eCommerce

• Sell real products or e-Products (audio files, etc.)
• Give individualized discounts to any customer for any catalogue
• Integrated customer database that grows as customers buy or interact with your online shop
• Inventory Control
• Cross and upsell features
• Multi-currency support
• Sell Gift Vouchers
• SEO integration into Google, Yahoo and Windows Live

Integrated Customer Database

• Keep a history of all past customer purchases
• Give loyal customers individualized discounts
• Apply a different discount for every catalogue and every customer
• Allow customers to view their past orders and even redownload any e-Products previously purchases via secure "member only" areas
• Setup reoccurring orders and payments
• Customize and extend the Customer Database to suit your business

Catalogues & Products

• Setup an unlimited number of Catalogues & Products
• Set Release and Expiry on any Catalogue or Product
• Sell e-Products. Limit how many times and where they can be downloaded from
• Set product weight / volume for any product to control the shipping options that are displayed
• In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails
• Use Buy and/or Get-a-Quote option for checkout
• Make any catalogue secure
• Selectively hide prices. For any catalogue hide product prices on the public site and display for existing customers
• Configure the order in which catalogues or products are ordered (put popular products first)
• Put any product On Sale. This crosses out the products retail price. (For example, "was $199 now only $99")
• Collect customer comments on any product

Easier management of your Online Shop

• For faster management use Import feature to manage your entire online shop including products, pricing, catalogues, grouping, inventory control and more from a single Excel file
• Export your entire product catalogue in one click. Make changes and re-import
• Or use web-based interface to manage your online shop

eCommerce Reporting

• Sophisticated e-commerce reporting framework
• Sophisticated customer reporting framework
• Track sales and payments
• Track abandon rates and where customers abandon in online shop
• Report on top Catalogues and Products. By amount or quantity sold
• Report on Shipping Options and popularity
• Report on Discount Codes and redemption
• Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
• Geo-location reporting
• Track usage for any catalogue or product on an aggregate basis
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Customize your Online Shop

• Limitless customizability of the online shop and the checkout process
• Limitless customizability of invoice/quotes emailed to customers

Inventory Control & Drop Shipping

• Complete inventory control. Optionally hide products from shop if out of stock
• Allow any out-of-stock product to be pre-ordered
• Set re-order threshold and be notified when product stock level falls below a certain quantity
• Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders

Multi-Currency Support

• Sell global, act local with multi-currency support
• Set prices for products in any currency
• Setup shipping options for various countries
• Setup tax codes for various countries
• Support for many payment gateways throughout the world

Upsell, Cross sell and Product Grouping

• Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
• Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit.
• Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product
• Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender

Affiliate Programs

• Setup any number of Affiliate Programs
• Report across an Affiliate Program or measure an individual affiliate's performance
• Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), enquiries made etc.
• Easily email Affiliate Program details to subscribers of an Affiliate Program

Gift Vouchers

• Create any number of Gift Vouchers with any dollar value
• Gift Vouchers can be redeemed to buy products in your online shop

Payment Gateways

• Integrated with popular payment gateways throughout the world
• Offer COD / Check options at checkout
• Offer PayPal as a separate payment gateway
• Integrated with World Pay for a wide range of currency support
• Google Checkout
• Use Process Offline and process payment using existing POS system

Discount Codes

• Create any number of discount codes
• Set your own discount rates
• Set release and expiry of discount codes

Shipping Options

• Setup any number of shipping options for different countries
• Set minimum and maximum weight and volume restrictions for any shipping option
• Apply your tax code/rate to any shipping option
• Integrated with USPS, FedEx and Australia Post for real-time shipping charge calculation

Tax Codes

• Create any number of tax codes and rates for any country that you operate
• If in USA, automatically apply relevant state tax rate at checkout to products and shipping charges
• Apply tax codes easily to products and shipping charges

XML Feeds

• XML feed of all products to use with 3rd party affiliate network such as ClixGalore

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Search Engine Marketing

• Keyword Development
• Organic Search Engine Optimization
• Pay Per Click Campaigns
• Link Building Campaigns

Online Marketing

• Email Campaigns
• Affiliate Campaigns

Web Analytics Testing

• Implementation of Google Analytics
• Website Improvement Analysis
• A/B and Multivariate Landing Page Testing

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Main Features of Email Marketing

• Email campaign templates set up
• One-off and loyalty based campaigns
• For the first time go beyond open rates and bounces reporting and see what actions customer take
• Integrated customer database that grows as customers subscribe or interact with your website
• Use the Customer Report Generator to dice and slice your customer database for better targeting and results
• Systems to increase email deliverability and reducing spam

Email Marketing

• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• HTML or Text Emails (HTML emails contain text version also)
• Send a campaign to any customer group or your entire customer database
• Preview your campaigns by emailing it to yourself or any one else before finalizing

Integrated Customer Database

• Grow your customer databased every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Customize and extend the Customer Database to suit your business

Lists/Database

• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Allow customers to subscribe to your newsletters
• Customized landing page for customers to see after they subscribe
• Customized auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

• Track Open Rate of HTML emails
• Track Links clicked and most popular links
• For the first time track customer Actions (e.g. customer made a purchase, customer made an enquiry, etc.)
• Track bounce rates
• Track customer unsubscriptions from your campaigns
• Sophisticated customer reporting
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification

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Main Features of Lead Management

• Build any number of customer enquiry web form without any programming
• Use customizable business workflows to setup notifications via email or SMS when customers enquire
• Use the Customer Report Generator to dice and slice your customer database

Integrated Customer Database

• Grow your customer databased every time your customers enquire or interact with your website
• Keep a history of all past customer enquiries
• Allow customers to view their past enquiries via secure "member only" areas
• Allow customers to keep their details updated via secure "member only" areas
• View on a per customer basis details on every action they've taken on your site
• Customize and extend the Customer Database to suit your business

Lead Management Reporting

• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

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Bookings

• Allow customers to book into events
• Automatically manage capacity
• Remind attendees of upcoming events
• Collect payments with bookings
• Customized landing page for customers to see after booking
• Customized auto responder email sent to customers after they make a booking
• Sophisticated customer report generator to allow to generate and save booking-related reports

POP Email

• POP3 email. Use with Outlook, Thunderbird or any other popular email program
• Web mail interface
• Unlimited Aliases for each mailbox
• Catch-all address
• Out of Office Auto Responder
• Mail Forwarding

SEO

• Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
• Search engine feed also includes every catalogues and products for eCommerce solution
• Search Engine Friendly URLs. Catalogue and product names used in URLs to maximize search engine friendliness for eCommerce solution clients

Administrative Tools

• Easily add and manage content and data on your website
• Customize and extend the Customer Database to suit your business

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