As a recent transplant to the West Coast, Matthew Wagner, owner of Scappoose Community Acupuncture, found himself trying to create a new business in a brand new community. As a new business, Scappoose Community Acupuncture needed to both define itself conceptually as a business and clinic and create a marketing tool to drive sales. Practically speaking, Matthew needed branding to turn his business concept into a business reality, and a website with a robust platform that could translate this branding into sales by maximizing visibility and driving marketing.
To create the appropriate feel for the branding of a community clinic, we drew imagery from the surrounding area, incorporating themes and colors found in both the environment, colors and industry of the area. The final logo conjures images of the Columbia river and surrounding hills, and reflects the close ties of the city both to its environment and to its history of trade and shipping. This branding successfully incorporates the geography and heritage of the city with the natural colors of the area to create a website that is uniquely appropriate to the city. It is from this logo that we draw the color theme for the rest of the site.
To drive marketing for a new business, the Adobe Business Catalyst platform provides Matthew with a blog to address the specific needs and topics of the city, and generate direct interest in the clinic. As his patient base grows, Matthew has BC tools at hand to manage all of the new customers, from “customer management tools”, to direct e-mail marketing. Those patients that have fallen out of care are kept in the loop, (and closer to treatment), with e-Newsletters and sales announcements, and e-coupons that reflect the needs of the community.
As a new business, not only does the Scappoose Community Acupuncture website reflect the sensibilities of the community, but it also provides Matthew with easy to use, cost-effect marketing solutions to generate and maintain clients.
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